Protect and improve health around the world

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B. Braun Sharing Expertise
Company
Values & Philosophy

Sharing Expertise to protect and improve health worldwide

Anyone seeking to improve people´s health must examine the tasks at hand and meet them head on. They must constantly gain understanding, recognize new opportunities and be passionate and committed to finding effective solutions.

This philosophy unites us at B. Braun. Sharing Expertise demonstrates what drives us, how we achieve our goals, what we stand for, what sustains us, and how we communicate with our communities.

At the center of our brand positioning is the core value of our brand, the energy source of the B. Braun brand. This expresses the central promise of our brand.
Our vision defines our corporate positioning and the guiding principles that drive everything we do. Our mission defines how and by which means we realize our vision, and how every one of our achievements helps us to fulfill our promise.
The brand story unlocks the energy source of our B. Braun brand—the core value of our brand—and makes it accessible and tangible.
Efficiency - This value reflects the attitude and qualities that govern and sustain our brand behavior.
Innovation - This value reflects the attitude and qualities that govern and sustain our brand behavior.
Sustainability - This value reflects the attitude and qualities that govern and sustain our brand behavior.
At the center of our brand positioning is the core value of our brand, the energy source of the B. Braun brand. This expresses the central promise of our brand.
Our vision defines our corporate positioning and the guiding principles that drive everything we do. Our mission defines how and by which means we realize our vision, and how every one of our achievements helps us to fulfill our promise.
The brand story unlocks the energy source of our B. Braun brand—the core value of our brand—and makes it accessible and tangible.
Efficiency - This value reflects the attitude and qualities that govern and sustain our brand behavior.
Innovation - This value reflects the attitude and qualities that govern and sustain our brand behavior.
Sustainability - This value reflects the attitude and qualities that govern and sustain our brand behavior.

Together, we can sustainably improve the health of people around the world. With more effective treatments, userfriendly products and product systems, and by developing safer procedures. With efficient processes, great cost-effectiveness, and better market opportunities. And by lowering risks, resulting in improved treatments and shorter stays in clinics.

This means exceeding expectations with solutions for products, product systems and processes. Solutions that are evolving and progressive.

B. Braun Brand Guide
Comprehensive Information

B. Braun Brand Guide

This guide contains brand related information on B. Braun Corporate Identity. Please note that the information is password protected. You are welcome to contact us at info@bbraun.com to get access.

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About B. Braun Group

Systempartner in healthcare

Intrafix B. Braun

Facts and figures

B. Braun is a leading provider and manufacturer of healthcare solutions. With its constantly growing portfolio of effective medical care solutions, B. Braun makes a substantial contribution towards protecting and improving people's health.

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Sustainability

Sustainability is part of our company values and a key success factor for B. Braun. As a corporate citizen, we have taken responsibility in an economical, ecological and social sense.

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B. Braun History - Sutures

History

B. Braun's story began with the Rose Pharmacy in Melsungen, Germany in 1839. Its innovative and entrepreneurial spirit has allowed the family business to develop into a global corporation in just six generations.

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